Why are we getting so upset about the MAC Bloggers’ Obsession Collection?

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Why are we getting so upset about the MAC Bloggers’ Obsession Collection?

by on June 6, 2017 · 19 comments

Whenever there is spat on my dad’s side of the family (and trust me there are loads) my dad’s older sister Lucille stays out of any arguments by proclaiming ‘I don’t have a nickel in that quarter’. Like my Aunt Lucille, I try avoid talking about anything too controversial here at COPD as I like to keep it a happy place. However after reading some of the comments on Twitter last week about the MAC Bloggers’ Obsession Collection I can’t keep my mouth shut, so if don’t want to know what I think then look away now.

MAC asked 80 beauty bloggers to give them a reason to be selected to design a lipglass or eyeshadow and the best entries won. I will definitely be buying Karen’s (Makeup and Beauty Blog) Evolution Revolution lipglass because a) I love her blog and b) she’s designed something that I could actually wear and will use. I also love Christine’s (Temptalia) Jealousy Wakes green eyeshadow too but as I don’t wear eyeshadow on a regular basis I won’t be buying it.

What I don’t understand is all the flap about none of the bloggers being ‘qualified’ to design a makeup collection because they aren’t makeup artists? It’s a blogger’s collection not a makeup artist’s collection. If Sara Happ, Lush, or Soap & Glory ever asked me to come up a new scrub I think I’d sh*t twice and die from the excitement and believe me you’d all hear about it too! And I would assume they would be asking me based on my passion for exfoliation and not my cosmetology qualificiations.

Fair enough if you don’t think the products aren’t very exciting or the colours won’t suit you. Call it a MAC PR stunt or moneymaker. But don’t call Karen, Christine or any of the other beauty bloggers stuck-up bitches, hoes, and the rest as it’s just crude, crass and uneccesary. If we accept this kind of behaviour in the beauty blogging community we give the green light for others to do the same. If you don’t have anything nice to say, don’t say anything at all.

Thanks for reading, regularly scheduled COPD chat to return tomorrow!

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  • { 19 comments… read them below or add one }

    adrienne June 6, 2017 at 12:36 am

    I completely agree, i’ll be honest nothing in the collection grabs my eye (that and its only available in the us/canada) at all but i do think it is a great idea and what an honor it must have been for the girls chosen x

    ReplyJade June 6, 2017 at 12:36 am

    I totally agree with what you have said, what is with all the frikken attitude coming from people! I will be trying my darndest to get my hands on Karen’s lipgloss because I love her blog and the gloss looks really lovely and wearable Good on them!!!

    Reply25FLONDON June 6, 2017 at 12:46 am

    Agreed! It probably is a PR thing but at the end of the day, it’s just *another* MAC collection. The unique selling point is the blogger angle. If the 9 bloggers hadn’t have chosen the colours someone else would have. I’m pretty sure that the team making the decisions wouldn’t consist of just MUAs. & the people that actually formulated/made/put together the glosses/shadows were lab workers. So I really don’t know what all the controversy is about!

    ReplyVintage Makeup June 6, 2017 at 1:39 am

    I actually think it’s very cool, and everything they designed looks gorgeous!

    ReplyBeauty Soiree June 6, 2017 at 6:00 am

    I agree and just because they are not makeup artists doesnt mean they don’t know a good lipglass or eye shadow, they’re beauty bloggers they live and breath beauty..
    Besides, how many celebritys are involved in developing purfume and they’re not chemists..

    I think we all should be very happy for them and share their excitment.

    ReplyGabriella – The Stepford Wife June 6, 2017 at 7:13 am

    Clearly people are mean and out of jealousy they will be reduced to call these ladies by those names or describe them in such a way. It really is sad what envy can do to one.

    Anyway, on topic; I think it was great of MAC to do this – clearly the online world has a strong presence and they acknowledge that!:)

    ReplyMiss Merx June 6, 2017 at 7:30 am

    It all boils down to jealous b*tches. They hate because they didn’t participate.

    I, personally, think it was the greatest idea to pick a bunch of really very passionate beauty blogging peeps and let them have their chance of a lifetime. Was I jealous? Maybe for a second but I don’t remember feeling anything but excitement that these gals had the chance to do something so big.

    I’m also hoping that MAC will release the bloggers collection over here so I can check it out in person. I’d love to see what Christine’s eyeshadow is like. It looks bloody lovely in pics!

    Thanks for bringing this to the foreground. I’m sick and tired of reading about all the crap being dished out to those who get a chance at something exciting instead of supporting them. Some solidarity would be nice…


    ReplyJune 6, 2017 at 8:42 am

    @Adrienne – Yeah it sucks that MAC isn’t releasing it anywhere else but I guess they are taking a big chance on this collection so they probably just want to limit it a bit. And they were all North American bloggers so it kinda makes sense.

    @Jade – I know, I hate blogging divas too!

    @25FLondon – I’d put money on it that the people that helped them wore lab coats! When I worked for Molton Brown I went to the factory and I thought it was like Willie Wonka. In actuall fact it was a bunch of chemists and scientists standing around in lab coats with clip boards wondering why I was so hysterical about huge vats of shower gel. I personally wouldn’t know a good MAC collection from a bad one myself, but it’s exciting for them!

    @Vintage Makeup – Your right ‘cool’ is a good was describe the concept!

    @Beauty Soiree – Exactly!!! I doubt Paris Hilton loses sleep over her lack of qualifications to bring out perfume let alone anything else but people still buy it. Good point my dear!

    @Miss Merx – This is exactly why I couldn’t keep my mouth shut. I hate seeing women pick on other women for such petty and insignificant stuff. I’m sure everyone is a little jealous as it’s a great opportunity, but to begrudge a total stranger some pleasure in life is wrong and twisted!

    Thanks very much for your comments beauty babes – glad we are all behind them!

    Replyrhamnousia June 6, 2017 at 9:12 am

    I echo what the rest have said. It just smacks of jealousy. And like someone on Twitter said, if you’re a makeup artist and are annoyed that MAC picked a blogger over you, then maybe you should be doing a bit more to bring yourself to the attention of MAC.

    Even if it is massive PR stunt to get some bloggers on side after the Rodarte thing (Even though a lot of the bloggers who vowed to boycott MAC are still buying it up), I think it’s a good thing. I think it’s brilliant that the bigger bands like MAC are finally realising the clout that bloggers have when it comes to influencing purchases. People trust bloggers to say how it is so it’s unlikely that they will make something that is shoddy. I just wished it was out around Xmas time so that I could pick some of the shadows up.

    ReplyAyshe June 6, 2017 at 10:09 am

    Very well said, I have to admit I have been a bit oblivious to all this going on but I agree with everyone that jealously generally tends to be the reason behind any nasty words.
    I don’t want to seem ignorant in what I say but surely in these instances, when someone is invited in to develop something it comes down to choosing the colours and maybe a little bit of the texture/finish since the basic formula would have been developed by the scientists. So makeup artist or blogger would just comment and the scientist would find a way to make it happen. The same with celebrity perfumes which can be broken down into 3 components and a scent chosen for each. This essentially qualifies anyone to be able to get involved.

    ReplyMs Red June 6, 2017 at 11:16 am

    Of course it’s a PR stunt, doesn’t mean if I was invited to do just so I wouldn’t be over the moon happy and have a whale of a time with it….

    At the end of the day I’m pretty sure MUA’s don’t actually CREATE the makeup anyway, it’s down to the men (and woman) in little white lab coats I’m sure. What next, certain MUA’s (not all I know) flipping their dummy out the pram because labbies make makeup not her.. *cough* or him (we know it’s a her)

    It’s all down to Jealousy, and they made themselves look stupid at the same time.

    Now, if any makeup company is reading this PICK ME PICK ME!!!!


    Ms Red


    ReplyThe Nail Buff June 6, 2017 at 4:13 pm

    Amen sistah! x

    Replyadrienne June 6, 2017 at 5:23 pm

    Yeah I agree, you never know they may just be testing the water and there could indeed by a uk/eire version in the near future that would be really cool xx

    ReplyKarla June 6, 2017 at 5:35 pm

    Here here!

    I also don’t like to get involved with arguments and disagreements about things but by reading conversations on Twitter about one thing and another I have found that blogging can be a hugely bitchy thing, but this is only a small number of people though.

    The bloggers who have been chosen to do this obviously have a passion for make-up and yes, fair enough they might be hugely popular, thus screaming publicity stunt by Mac, I think it’s really petty for others to say they shouldn’t do it because they’re not MUAs. Erm I think that’s the point isn’t it?!? But if you don’t agree with it don’t buy the products, simple as.


    Replyrosabello June 6, 2017 at 5:54 pm

    Totally agree, I think its great that MAC recognize the influence bloggers have on beauty products. If they are the ones who are going to be spreading to news on it then it seems perfect that they design it.
    I hope they do it in other countries like the UK.


    ReplyPinkty June 6, 2017 at 6:15 pm

    I agree with what you say, and I think if someone doesn’t like the collection, they don’t have to buy it, no one is forcing them ! Sometimes people are getting jealous that they were not selected to design their own collection (meaning my blog is less interesting…) which is such a stupid idea ! I am happy for the bloggers who were selected and I think they deserve it !
    By the way, I love Stewie ) so funny !

    ReplyJune 6, 2017 at 10:23 pm

    @Rhamnousia – Yes somebody at MAC has realised the power of bloggers and their affect on consumers behaviour. I’ve been more influenced by them than makeup artists. thanks hun x

    @Ayshe – Welll said, I would expect makeup artists to understand this too. Christine looked really cute with her lab coat and glasses on in one of the pics like she was having a lot of fun!

    @MsRed – He he if I ever get asked to design something I’m taking you with me! Even if it is a cat bed x

    @TNB – Thank you!

    @Karla – Well yes no one is holding a gun to their head to buy anything. And aside from that surely there a few other makeup brands besides MAC right?? right???