When is a blog no longer a blog?
It’s time for the Cosmopolitan blogger awards again and I was wondering what actually qualifies as a blog these days. It may seem like a silly question but when competitions like this crop up I have to question if it’s a level playing field. I know last year there was a lot of upset between new and established beauty bloggers for the Cosmo awards, but they listened to the complaints and now there are different categories for each which appears to be more fair. However when I see the category of best e-tailer or brand blog I find it hard to imagine that they pour their heart and soul into every post the way my fellow beauty bloggers do.
*This is not an actual picture of FabSugar UK employees
I’ve also noticed this anomaly on Wikio’s ranking system. Some of the top twenty bloggers are probably ones you are familiar with who I read on a regular basis: British Beauty Blogger, Beauty’s Bad Habit, and Lady of the Lane. One of my favourite bloggers Modesty Brown is in the top ten, right up with there with……umm FabSugar UK? How can this be possible? FabSugar UK is part of a larger network Sugar Inc who has 190 employees. Modesty Brown aka Jane is a hardworking married mum of three who manages to update her blog frequently and look great while doing it too. I think when you to start to have a mutiple author website it is no longer a blog – it’s an online magazine. And I’m not talking about some of you out there who share the writing with your sister, best friend or significant other. I’m talking about an entire team who are paid to write. I don’t have a problem with blog contests or rankings but I don’t think they paint a true picture of the hard work that individuals put into their blogs on a regular basis.
I’d love to know what you think if you’re blogger or not!
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